Scooby Doo, Where Are You?

It’s not the same without a pet, and the new Sacramento SPCA ad campaign, created pro bono by Glass McClure, an advertising firm out of Sacramento, proves it showing large, bright images of iconic cartoons—without their key characters. Snoopy’s red dog house stands abandoned, Garfield’s food dish is full and forgotten, and Shaggy clutches a box of Scooby Snacks with no one to share them with.

The ads, which only feature the text “It’s not the same without a pet. Adopt one.,” rely mostly on the viewer’s instinctive reaction—imagining a world without Snoopy, Garfield, Scooby, or the pets who await you at home. It is a bid to raise shelter adoption awareness, to show how big a void is left without pets in our lives, and it certainly accomplishes the task. The Sacramento SPCA is currently seeking a sponsor to take the ads national in an on-going bid to raise awareness for the important work of animal shelters and of many, many animals in need of a home.