Planet Dog Launches Toy Line for Notre Dame—Debuts Collegiate Line at Total Pet Expo

Planet Dog proudly introduces a new collection of dog-friendly products for the collegiate market. The line, introduced at September’s Total Pet Expo in Chicago, was created for Notre Dame, a prime player in the collegiate selling market.

The Notre Dame line features a wide selection of Made in the USA items that couple the product development and manufacturing expertise of Planet Dog with the passion of the Notre Dame brand. The line had its debut at the Total Pet Expo in Chicago. Because Planet Dog has obtained a national license, these products will be available to pet retailers immediately.

The starting lineup for the Notre Dame collection includes a variety high quality dog toys featuring the Notre Dame insignia. Every product is made from Planet Dog’s signature compound, Orbee-Tuff®, meaning each item is doggie-durable, minty, buoyant, eco-friendly, non-toxic, recyclable, and made in the USA.

Sports fans will love the Notre Dame Football in Brown or ND Blue (6”, SRP: $19.99); Notre Dame Baseball in White (3”, SRP: $15.99); and Notre Dame Hockey Puck in Black (3”, SRP: $11.99). And dog lovers everywhere will love the Notre Dame branded Ruff Play Balls in ND Blue or Glow in the Dark Cream (2.5” & 4”, SRP: $10.99 & $16.99); Funny Bones in ND Blue or Glow in the Dark Cream (4.5” & 6”, SRP: $7.99 & $11.99); and the Zoom Flyer in ND Blue or Glow in the Dark Cream (9.5”, SRP: $20.99).

Planet Dog and Notre Dame are celebrating their partnership with a number of added initiatives. Planet Dog will welcome a Notre Dame student intern interested in business, and the two organizations will partner together to support working dogs helping people in need in the South Bend region.  “We are thrilled to establish a relationship with an elite school like Notre Dame to deliver unique, high quality, socially responsible pet products to the legions of passionate Notre Dame fans,” says Stephanie Volo, Planet Dog’s Co-CEO.

About Planet Dog
Since incorporating in 1997, Planet Dog has been known as the pet industry’s leading socially responsible, values-based design house, bringing people and dogs together for fun and mutual support. Planet Dog is recognized throughout the pet industry as a leader in award-winning design, innovation, and quality. Planet Dog is proud to donate 2% of every Planet Dog purchase to the Planet Dog Foundation. To see the entire Planet Dog product line, please visit

About The Planet Dog Foundation
The Planet Dog Foundation (PDF) is the 501(c)(3) non-profit arm of Planet Dog whose mission is to promote, support and celebrate programs in which dogs serve and support their best friends. Since January, 2006, PDF has given away more than $1 million dollars in cash grants and in-kind donations to non-profit organizations across the country that train, place and support dogs working to help people in need. PDF funds service dogs, therapy dogs, police, fire and military dogs, K-9 Search and Rescue programs, and other “working” dogs that are enhancing and saving human lives. For more information, please visit

About the University of Notre Dame
Founded in 1842, the University of Notre Dame provides a distinctive voice in higher education that is at once rigorously intellectual, unapologetically moral in orientation, and firmly embracing of a service ethos. The nation’s pre-eminent Catholic university and rated among the top 25 of all U.S. institutions of higher learning, Notre Dame is organized into four undergraduate colleges — Arts and Letters, Science, Engineering, and the Mendoza College of Business — the School of Architecture, the Law School, the Graduate School, 10 major research institutes, more than 40 centers and special programs, and the University library system.  Located adjacent to the city of South Bend, Ind., which has a metropolitan population of more than 300,000, Notre Dame is highly residential, with 80 percent of students living on campus, and also is known for the quality of its physical plant and the beauty of its campus, including the Golden Dome of the Main Building, the world’s most recognized university landmark.

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