These Cuties Helped Raise a Million Dollars!

To dog-lovers, dogs aren’t just pets, they’re family. So when canine cancer claims a victim, a whole family suffers. One in four dogs will battle this disease in their lifetime, with half of them dying long before their time—if that’s not a daunting and depressing statistic, we don’t know what is. But the Orvis Company, a family-owned retail and mail-order business specializing in high-end outdoor goods, was spurred to action.

For the past five years, the company has been inviting its customers to submit pictures of the family pooch to be considered for inclusion on the cover of the Orvis catalog. Customers can then vote on the picture they believe should be on the cover; every vote costs a dollar and every penny goes to Morris Animal Foundation. Those pennies? They add up. The Orvis Company recently announced that their customers have raised over a million dollars for canine cancer research through the Orvis Cover Dog Photo Contest. All funds raised have benefited Morris Animal Foundation’s efforts to prevent, treat and cure the disease.

“I love the fact that this somewhat random idea of a photo contest led to a flood of submissions. In my wildest dreams I had no idea so many customers would send in so many amazing photographs of all types of dogs,” said Perk Perkins, CEO of the Orvis Company. ”It’s been a fun job and it’s been a big job. We’ve had over 100,000 submissions and 50 winners to date, and an untold number of donations that resulted in over a million dollars going to canine cancer research… We’re making a difference."

The impact of the contest is substantial. Eleven major colleges of veterinary medicine are conducting canine cancer studies funded by Morris Animal Foundation.

“Not only has the contest raised vital funds, but we have also gained thousands of new supporters,” said Roxanne Davis, Director of Organizational Giving at Morris Animal Foundation. “Thank you to Orvis and to Orvis customers for showing your love of dogs in such a meaningful and impactful way.”

You can watch “Million Dollar Dogs: The Inspiring Story Behind The Orvis Cover Dog Contest” at

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