Petcurean, a leading manufacturer of high quality, premium pet food, is launching new flavors of its popular GO! Limited Ingredient Diet (LID) SENSITIVITY + SHINE pet food, along with a new line of dog treats, SPIKE.

The company launched GO! LID last year and the line is already one of the brand’s best-selling launches. The introduction of SPIKE is a response to consumers and retailers asking for Petcurean quality in a treat product.

“Both our new GO! LID pet food recipes and our SPIKE dog treats are made with high quality, nutritious ingredients to meet specific needs of dogs and cats,” said Rick van Schagen, President and General Manager at Petcurean.  “Discerning pet parents can feel good about these products, and pets love them.”

GO! Limited Ingredient Diet SENSITIVITY + SHINE

Food allergies in pets are a growing concern; 42 percent of consumers are worried their pet has a food allergy or intolerance.i  GO! Limited Ingredient Diet SENSITIVITY + SHINE pet food provides a solution with a single source of meat protein and as few ingredients as possible to meet the nutritional requirements of dogs and cats. New to the line are a Duck recipe for cats, and Duck and Salmon recipes for dogs, joining the Venison recipe launched at SuperZoo last year. 

The Duck and Salmon recipes for dogs each contain premium quality meat proteins (fresh meat + meal) as their first two ingredients; coconut oil for easy digestion; chickpeas, peas and lentils which are nutrient- rich and have limited exposure; canola oil for omega 3 and 6 and chicory root, a pre-biotic that promotes digestive health.

The Duck recipe for cats contains premium quality meat proteins (fresh meat + meal) as its first two ingredients, taurine to aid with vision and heart function, eggs as a high source of protein and flaxseed for fiber and omega 3 and 6.

All recipes are grain-free, gluten-free and potato-free.


Loaded with nutrients and superfoods, the new SPIKE treat line induces belly-baring, lip quivering and uncontrollable drooling in dogs. The new treat products from Petcurean include four jerky-style treats for dogs – each with a novel protein, including venison, duck, catfish and turkey recipes – plus one bar-style treat for dogs on-the-go in Chicken and Sweet Potato flavor. They are made with high-quality protein and all-natural ingredients, and are free from by-products, glycerin, added growth hormones, artificial preservatives, flavors and colors. They are high in micronutrients, antioxidants and superfoods like chia, pomegranate and kale.  The jerky treats are gluten and grain-free.

About Petcurean
Petcurean is an independent, Canadian-owned family business. Since its beginnings in 1999, Petcurean has been committed to creating unique, nutritionally-balanced recipes for dogs and cats, using premium-quality natural ingredients. GO! provides solutions for your dog or cat’s unique dietary needs, while NOW FRESH is the only dry food to use 100% fresh meat and fresh omega oils. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and in more than 15 countries internationally. For more information, please visit