Zuke’s, maker of natural pet treats, has launched a very cool social media campaign. Now through June 30th, the Durango, Colorado-based company will donate $5 to The Dog and Cat Cancer Fund for every person who follows @ZukesPets on Instagram, Twitter or Facebook, and tags their action-packed dog photo with #FuelTheCure.

Zuke’s already donates a portion of all their sales to the Dog and Cat Cancer Fund, but this certainly ups the ante. Last year, the campaign raised over $5,000; this year’s goal is nothing less than $10,000. How cool is that?