Photographer Pairs Dogs With Lookalike Humans. The Results? Glorious

Monica and Reggie (ChowChow)

Do you look like your dog? These duos certainly do! In a captivating photo series made into a memory card game, British photographer Gerrard Gethings captured dogs and their doppelgangers with hilarious results, glorious blowing hair and all.

The popularity of the photos caught even their creator off guard.

“To be honest, I didn’t expect it to be any kind of thing. And yet it’s in three exhibitions this year in Europe,” says Gethings.

Henry and Hope (Afghan Hound)

Charlotte and Caspar (Chinese Crested)

Adam and Doug (Newfoundland)

Just how popular is the series? In a word: Viral. Even Justin Timberlake posted a video of himself playing the game with Jessica Biel.

Such brilliance doesn’t come easily. The effort was a year in production. Gethings photographed the dogs first and then set out to find their human lookalikes, a task that presented its own challenges.

“I had to be really quite delicate,” laughs Gethings. A lot of the times I’d really just compliment—start a conversation around their amazing hair. It is tricky to say, ‘I think you’d be perfect to be the Bulldog—it’s not exactly complimentary.’

Sally and Raffles (Dalmatian)

Cenk and Horst (Schnauzer)

“Sometimes they only found out when they came,” he continues. “They all thought it was really fun; it was a really positive experience. There was one guy who played the Schnauzer, a Turkish guy who works in the corner shop, he speaks hardly any English, I had to try and explain. He was a mini celebrity because it went viral when it went out.”

North America, Europe—the photos were undeniably a hit.

“I think it’s universal,” says Gethings. “Anything that’s so successful needs to be applicable in every country. This idea of looking like a dog… culturally it crosses everywhere. And weirdly, Germany—it sells more in Germany than everywhere else put together.”

» Find the Do You Look Like Your Dog memory card game (there’s also a book!) on Amazon. Find Gerrard at gerrardgethings.com.

Jessica and Buddy (Bichon Frise)

Fenella and Georgine (Saluki)

Sophie and Percy (Pug)

Emma and Ralph (Hungarian Puli)