PITTSFIELD, Mass. (September 9, 2013) – “Farm to table” foods are known as the most nourishing, healthy and responsibly sourced products people can get. We look for package labels that tell us where the ingredients come from because we’re conscientious about our family’s health. Unfortunately, that same approach has not been applied to pet foods and treats…until now. Introducing Whole Life® Pet treats, the world’s first “Farm to Friend” treats for dogs and cats.

Whole Life Pet has four different product lines, so there’s a treat to fit every pet. The original Whole Life line brings simplicity back with one ingredient, freeze-dried treats that are easily recognized by the brand’s iconic striped bags. The new Pier 6™ recipes are freeze-dried treats made with locally sourced fish from Boston fishermen that use sustainable methods. The Tail Mix™ line includes fun “real food” freeze-dried treats like burgers or meatballs. And finally, Whole Life Organics are the only USDA certified organic line of freeze dried treats certified by Oregon Tilt. All products are available in a range of protein options, including chicken, beef, venison, salmon, sweet potato and more.

According to John Gigliotti, founder and CEO, “Every ingredient in our products comes from handpicked farmers, ranchers and fishermen we know personally and trust. We buy the highest quality cuts of meat, poultry and fish that we can find and continue to search for the best, like a high-end restaurant. And every Whole Life treat is made in western Massachusetts, in our own state-of-the-art facility.”

Pet parents will be equally pleased to know that Whole Life freeze-dried treats are made from only 100 percent human-quality, hormone-free, free range, and organic ingredients, and that every ingredient is sourced in the U.S. Each variety is produced in small, fresh batches and tested for quality and safety. This extraordinary attention to detail results in a line of products with exceptional aroma and palatability. For more information, visit www.WholeLifePet.com or www.facebook.com/WholeLifePet.