The Founder of Bumble and Bumble Wants You to Never Shampoo Your Hair—Or Your Dog—Again

The Founder of Bumble and Bumble Wants You to Never Shampoo Your Hair—Or Your Dog—Again
One product for the whole family!


Your bathroom likely reveals a clutter of problem-solving hair products: shampoos, conditioners, hair balms, styling products—and of course, special shampoos and conditioners for your pets too; dogs and cats suffer from a lot of the same hair problems that humans do, among them dry or oily hair and skin, itchy patches, dandruff, and more, so that’s another couple bottles to add to the pile.

Michael Gordon, the founder of famed hair empire Bumble and Bumble, aims to change all that with New Wash, the foundation product of his hair care company Hairstory. And it’s revolutionary. Our shower now contains a single bottle of New Wash—no shampoo, conditioner, leave in, dog shampoo, nothing—just New Wash.

But let’s back this up a minute. Michael sold Bumble and Bumble to Estee Lauder in 2010 and then took a bunch of time to reflect, do yoga, and make a film about Vidal Sassoon. During this time, he came to realize that the counter-full of hair care products people were obliged to buy were necessitated by one thing: a sudsing detergent called sodium lauryl sulfate, used by pretty much every company that makes cleansers. Michael says this is the root of most hair problems, drying out your hair and creating the need for an endless array of other products.

New Wash, in contrast, is a blend of essential oils and detergent-free cleaners designed to wash, condition, detangle, and repair hair using only one product. And it’s safe and effective for dogs, cats, and babies too. One product for the whole family!

“To put it really simply,” Michael told Forbes, “the magic here is not what’s in New Wash, but what isn’t in it. What people don’t realize is that what’s in shampoo, no matter the price, is essentially water and some version of sodium lauryl sulfate or a derivative of that. Surfactants that are used—whether they are sulfate free or not—if they foam, they will dry your hair out.

“New Wash is a combination of aloe vera and essential oils and doesn’t have detergent, doesn’t foam, doesn’t strip hair but effectively cleans hair and scalp. It’s not a co-wash; it cleans hair thoroughly, simply, but leaves hair feeling much better than before without the use of conditioner. When you touch your hair after using New Wash you can immediately feel a difference. The other amazing part is that it works equally well on any hair type.”

This includes dogs and cats, as attested to by Hairstory team members Theo the Pom-Chi cross and Bug the Tabby mix, as well as Modern Dog team member Esther the Miniature Dachshund. Bug in particular, who suffers from allergies, had difficulty finding a hair care product that didn’t cause a reaction. With New Wash his fur now looks lovely and luminous and his skin is happy. Get ready to free up some counter space!

Add a comment

Comments (21)

Highly descriptive blog, I loved that bit. Will there be a part 2?
Sat, 06/30/2018 - 09:26
Awesome post over again. Thank you!
Thu, 07/05/2018 - 12:52
I've been surfing on-line greater than three hours today, yet I by no means discovered any attention-grabbing article like
yours. It is beautiful value enough for me. Personally, if all
website owners and bloggers made just right content material as you did,
the internet can be a lot more helpful than ever before.
Tue, 07/17/2018 - 07:09
Real good visual appeal on this site, I'd value it 10.
Tue, 07/17/2018 - 08:59
I am just commenting to make you know of the extraordinary experience my
friend's princess went through checking yuor web blog.
She learned lots of pieces, with the inclusion of what it is like to possess an amazing giving style to get the rest completely fully grasp
chosen problematic matters. You really surpassed her expectations.

Thank you for rendering these essential, trustworthy, informative and
as well as easy tips on that topic to Kate.
Mon, 07/30/2018 - 18:49
Amazing! This blog looks exactly like my old one! It's on a entirely different subject but it
has pretty much the same page layout and design. Wonderful
choice of colors!
Mon, 07/30/2018 - 21:05
I used to be recommended this blog through my cousin. I'm not certain whether or not
this submit is written via him as no one else recognize such precise about
my difficulty. You are amazing! Thank you!
Mon, 08/06/2018 - 21:20
Hey I am so thrilled I found your website, I really found you by mistake, while I was searching on Askjeeve for something else, Anyhow I am here now and
would just like to say thanks a lot for a remarkable post and a all
round exciting blog (I also love the theme/design), I don't have time to read
through it all at the minute but I have bookmarked it and also included your RSS feeds, so when I have time I will be back
to read much more, Please do keep up the superb job.
Wed, 08/08/2018 - 14:02
I really like your blog.. very nice colors &
theme. Did you make this website yourself or did
you hire someone to do it for you? Plz answer back as I'm looking to
create my own blog and would like to know where u got this from.
Fri, 08/10/2018 - 15:38
Wonderful blog! I found it while surfing around on Yahoo News.
Do you have any tips on how to get listed in Yahoo News?
I've been trying for a while but I never seem to get there!

Thank you
Sat, 08/18/2018 - 04:15
Hello, you used to write excellent, but the last several
posts have been kinda boring... I miss your great writings.
Past several posts are just a bit out of track! come on!
Fri, 08/10/2018 - 11:48
There is definately a great deal to know about this issue.
I like all of the points you have made.
Fri, 07/20/2018 - 04:04
It's remarkable to go to see this web site and reading the views of all colleagues concerning this
paragraph, while I am also eager of getting know-how.
Tue, 08/14/2018 - 02:26
Good write-up, I am regular visitor of one's site, maintain up the nice operate, and
It's going to be a regular visitor for a lengthy time.
Wed, 07/25/2018 - 22:55
I precisely desired to thank you very much yet again. I am not sure what I
would've implemented in the absence of the entire hints discussed by
you concerning this area. Entirely was a real alarming
setting in my view, however , taking a look at your well-written way you processed the issue took me to leap with joy.

I am happier for this support and in addition believe you really know what a powerful job that you're carrying out educating the mediocre ones via your webpage.
More than likely you have never encountered any of us.
Fri, 08/10/2018 - 01:47
We're a group of volunteers and starting a new
scheme in our community. Your website offered us with valuable info to work on. You have done an impressive
job and our entire community will be thankful to you.
Sat, 08/18/2018 - 08:51
Good day! Do you know if they make any plugins to protect
against hackers? I'm kinda paranoid about
losing everything I've worked hard on. Any suggestions?
Sun, 07/29/2018 - 05:28
I simply desired to appreciate you once again. I do not know the things I might have sorted out without the
advice contributed by you on such a subject. Entirely
was a difficult problem in my opinion, however , looking at this professional tactic you resolved it forced me to weep over contentment.
I'm just happier for your guidance and even pray you comprehend what an amazing job you were providing educating many people
through your websites. I am sure you have never encountered all of us.
Mon, 07/30/2018 - 13:45
Hello.This post was extremely motivating, especially since I was searching
for thoughts on this topic last Sunday.
Tue, 07/31/2018 - 11:42
Good day! I know this is kinda off topic nevertheless I'd figured I'd ask.
Would you be interested in exchanging links or maybe guest authoring a blog post or
vice-versa? My blog addresses a lot of the same subjects as yours and I think we
could greatly benefit from each other. If you are interested feel
free to send me an email. I look forward to hearing from you!
Fantastic blog by the way!
Thu, 08/02/2018 - 06:52
Appreciate it for this marvelous post, I am
glad I noticed this site on yahoo.
Fri, 08/10/2018 - 19:11


Dog of the Week!

Meet: Dolly Pawton