In a genius effort to help dogs find their forever homes, the Humane Society of Utah teamed up with professional photographer Guinnevere Shuster to create photo booth style portraits of dogs available for adoption. That the resultant photos were super-cute surprised no one. Focusing on dogs that needed a little extra help getting adopted or that weren’t doing well in a shelter setting, Guinnevere beautifully captured each dog’s unique personality. What was a surprise is how crazy-successful the effort proved: the adorable photos, shared through the Humane Society of Utah’s Facebook page and Instagram feed, resulted in a nothing short of amazing 93.26% adoption rate. (Note to self: a good photo really does make all the difference!) The adoption campaign rolls on.

Check out the adoptable cuties at:
facebook.com/humanesocietyofutah
instagram.com/humanesocietyofutah