On March 1, Barkworthies® unveiled a fresh new face as part of an extensive rebranding effort. Actually, they unveiled a few fresh faces…that were also furry, friendly and recently adopted by their forever families. That’s because their new packaging and advertisements feature exclusively shelter dogs!

“Barkworthies is an innovative brand with a big heart,” says Bill Chilian, marketing vice president. The updated look is meant to reflect these characteristics and help the Barkworthies’ brand and individual products better speak to pet-lovers. “Because choosing a healthy, delicious treat should be as rewarding for the pet parent as it is for the dog,” comments Chilian.

Additional updates include a new website, logo and tagline – “Naturally Healthy. Naturally Happy.” – which reinforces the brand’s ideals and commitment to quality. Added insight into the Barkworthies rebranding follows below:

Why Barkworthies Rebranded:

– Feedback from customers and retailers

– Improved consistency for better product recognition

– To better represent the brand’s customers and reflect the bond between parents and their pets

Benefits of the Rebranding:

– More product information in an easier to understand format

– Color-coded protein call-outs (EX: chicken, beef, etc.)

– Unified image for improved recognition on-shelf and online

Incorporating Animal Rescue:

– Every dog featured in the new packaging and ads are shelter dogs

– A full campaign involving support to animal rescue will launch in the summer of 2015

New Website Features:

– Updated retailer listings

– More in-depth product information

– Refined filtering capabilities for easier sorting and searching (EX: just show “hypoallergenic”, “made-in-USA products”, etc.)

For more information, visit www.Barkworthies.com.