The official launch to this new channel of distribution will take place at Global Pet Expo, March 2015.  Previously offered  primarily through direct television and the internet, this grooming product line, formulated in Italy with seven 100% certified organic ingredients, brightens, soothes and moisturizes a dog's sensitive and delicate skin, creating a silky, glossy and shiny coat.  A portion of all sales is donated to help fund free spay and neuter programs.

Prince Lorenzo's Borghese is excited to announce his luxury grooming line, Prince Lorenzo's Royal Treatment is now available to specialty pet retailers and grooming spas.  Borghese believes offering Prince Lorenzo's Royal Treatment to these retailers provides them the opportunity to offer their customers a truly superior grooming product for their pets.  All products are FREE of Paraben, Soap, Alcohol, Petroleum, and Sodium Laurel Sulfate.  They are formulated to respect the natural pH and balance of the skin and coat and do not contain harsh detergents. The products are all formulated in one of the world’s finest human cosmetics facilities in Italy and use essential fragrance oils sourced from a boutique family-run fragrance house in Tuscany.  Not only will retailers gain the opportunity to offer an all-natural, organic alternative to their customers, but they will be contributing to the control of overpopulation of homeless pets, as a portion of profits from all sales is donated to fund free spay/neuter programs in low income areas.

In January of 2012, Borghese co-founded Animal AID USA.  The organization is made up of a group of dedicated volunteer animal lovers who drive more than 1,600 miles each month to relocate animals from high-kill shelters in the southern states to partnering rescue organizations that find the pets forever homes.  A portion of the profits from sales of Prince Lorenzo's Royal Treatment is donated to fund free spay/neuter programs in low income communities.  Borghese believes providing spay and neuter services free is one of the best ways to avoid overpopulation.  Through lobbying efforts and petitions, Animal Aid USA also strives to end animal cruelty, focusing on banning inhumane ways animals are euthanized such as the use of a gas chamber.

"Pet parents are now more than ever treating their dogs like family members.  They want to purchase the safest and best products to enhance their dog’s quality of life.  Therefore, I’m excited to finally offer my Italian manufactured grooming line, created with seven 100% organic ingredients and essential oils, to specialty pet retailers and grooming salons", said Borghese.  When asked if the products are human quality, Borghese answered, "they are better than human quality because a dog’s skin is thinner and more sensitive than ours."

Afternoon reception and interviews with Prince Lorenzo will take place at booth # 4549 in the "What's New" section of Global Pet Expo on Thursday, March 5th at 2pm and 4pm.