DOG for DOG and Bow Wow Pets will launch comprehensive merchandise line to help feed pets in need.

All American Licensing & Management Group (AALMG) announced the signing of Bow Wow Pets to develop a comprehensive line of pet products that incorporate DOG FOR DOG’s mission to feed pets.

With each DOG FOR DOG branded item that is sold, a meal is donated to a dog in need. The Bow Wow Pets line up of products will consist of dog products including dog toys, beds, training pads, crate mats, collars, leads, harnesses, retractable leashes, waste bags and dispensers, and will be on display at next month’s International Global Pet Expo, in Orlando, FL. 

“Our new partnership with Bow Wow Pets is exciting because it allows us to offer supporters of the DOG FOR DOG mission even more ways to help feed pets in need.” said Rocky Kanaka, Founder and President of DOG for DOG.

President and CEO of Bow Wow Pets, Jack Elbaz, stated, “We’ve been a fan of DOG FOR DOG since the very beginning, and look forward to expanding their mission by working in concert with them to provide meals to needy pets in shelters throughout the country.”

Passionate investors and supporters of DOG for DOG include Snoop Dogg, Chelsea Handler, Michael Buble, and New York Knick’s Amare’ Stodemire. What’s even more exciting is all of the DOG FOR DOG passionate celebrity investors and athletes will be featured in the much anticipated SAVE our SHELTER television show launching on the CW network this fall.

Michael Gottsegen, co-founding partner at AALMG, commented, “We’re excited to be working with Bow Wow Pets not only because of their history of developing fun and unique products for dogs, but most important, the tie-in with DOG FOR DOG will make consumers feel good about each purchase because they’ll also be helping dogs in need.”