K10 Holdings LLC, the makers of the K-10+ line of health and wellness products for dogs has announced a new partnership for national distribution with Phillips Pet Food & Supplies. Phillips will begin rolling out the complete line of K-10+ products across the entire country through 16 distribution centers beginning this February.

In addition, K10 Holdings LLC has hired Matt Wurtzel as Vice President of Sales. Reporting directly to the CEO and Founder, Ryan Holden Singer, Wurtzel will focus heavily on expanding the market placement of the entire scientifically formulated K-10+ line of products, which has recently expanded to include four distinct product lines including Water Soluble Vitamin Packets, Advanced Chewable Supplement Formulas, “New” Advanced Dental Care Sticks and "New" Advanced Protein Bars, all of which contain K-10+'s pat pending dissolving mini strips that aid in the absorption of key ingredients.

The company also recently launched a redesigned website and online storefront showcasing their complete assortment of products. The new site, http://k10plus.com features original editorial content to help pet parents make informed decisions, as well as the subscription service K-10+ Club that provides exclusive promotions to club members.