8 Reasons Why Social Media is More Important than Ever

Social Media
8 Reasons Why Social Media is More Important than Ever
It has become increasingly important to have a presence in the online social media space


Social media was once an iffy area to venture into for many business. Many companies asked themselves whether it was even worth the time and resources or was it really a viable option. Well that ship has sailed and it has become increasingly important to really push your way through the online social media space.

There are a variety of reasons why you should do it now rather than later and here are a few to think about:

1. Everybody Is Doing It

The reality is that if the older generations are starting to use social media the impact it has already made on younger generations is completely irreversible. Social media has become a part of everyone’s life and it is something that influences their daily life. Social media has played a big role with how people interact with each other and it is something that is not slowing down anytime soon.

2. People like Branding

This is just a reality; people enjoy being part of a business that brands themselves proactively. Studies have shown that customers in certain verticals would rather give their money to a business with an active Facebook fan page rather than without. People tend to get that warm and fuzzy feeling when they see a business building a community for themselves.

3. Distance Yourself from the Bad Apples

The internet is growing daily and with that growth comes bad apples. One way to distance you from the bad apples is by starting a community and growing a following in the social space comprised of your core audience. No bad apple is going to take the time to grow a quality online community to build their brand online. This is not something that is going to slow down and the power and strength a community can drive to a growing a brand is amazing.

4. Community Is Everything

Everything online has really surrounded the concept of building a community or a group of cheerleaders that can vouch for your business. People like to feel like they are a part of something unique and special and that usually comes from being a part of a community. Community strength is a very powerful branding force that can significantly grow a business on and offline.

Social media is an amazing way to grow an online brand in leaps and bounds it simply takes creativity, passion and consistency to keep things moving in the right direction. If you have not yet entered the social media space take the time to start thinking about a plan to enter the space and start building your online community.

Regardless of the industry in which you are operating, social media should be an important part of your advertising and public relations strategy. Every business should have some kind of social media marketing platform in place, and it should be engaged at least once a week, or better yet, on a daily basis.Interacting on social media several times a week can significantly increase the leads being directed to your website at little to no cost.

5. Expand Potential Customer Base Quickly

Statistics show that nearly 1 in every 5 minutes spent online is on some kind of social media network. The younger generation particularly communicates more and more via social media, and older internet users are also becoming increasingly involved with it. With instant access and sharing capabilities, social media marketing blows cold call sales out of the water by reaching more people and making more contacts faster. You can build strong relationships with both current and potential customers by commenting on their posts and offering them coupons or discounts on your products and services.

6. Other Benefits

There are a number of other benefits to using social media to promote your business such as:

  • Helping potential customers who are surfing the Net find your website faster
  • Increasing traffic on your website and generate more online sales
  • Enabling you to find more leads and potential customers that you can quickly and easily contact
  • Assisting you in targeting the right audience for your products and services
  • Staying ahead of your competition by making the most of every marketing opportunity

7. Don’t let your Competitors Beat You

Try searching out your competitors on the web to discover whether or not they have a social media presence. Check sites like Facebook and Twitter to see how many followers your competitors have for their businesses. If you find that other businesses in your industry are actively engaging in social media marketing, you most likely need to get active as well. You do not want your competitors to leave you in the dust, especially when social medial is free. A simple Facebook or Twitter page can attract hundreds and even thousands of additional people to your website without you having to spend a dime.

8. Sell on Facebook

Your website service provider can help you find out how to embed a shop code onto your Facebook page. Integrating a virtual shop into your Facebook page can really boost your sales. A one-stop shop like Facebook, where your fans can communicate, learn about your latest products and services, and actually make a purchase is taking convenience to a whole new level. Your customers will be thrilled, and you can rack up more sales very quickly.


It is almost always wise to stay abreast of the latest marketing and advertising techniques in your industry. Many people enjoy communicating via social media or just surfing the web and learning about trends and new ideas. A savvy business owner will find a way to communicate with the large volume of people using Facebook, Twitter and other social sites. Social media marketing is no longer the wave of the future. It is here now.


This article originally appeared on Brandignity.com


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