More than 11,000 dogs, cats and their owners converged at Milwaukee’s Henry Maier Festival Park, the site of the world’s largest music festival, on Saturday, September 20 to attend the first-ever, PetFest Festival. The free, one-day event spearheaded by Fromm Family Foods in partnership with Milwaukee World Festival, Inc. offered a variety of pet-focused activities and attractions including dock diving, agility and lure courses, a pet-themed marketplace, contests, music and the Groom Room grooming demonstrations sponsored by Andis.

“There are so few events today where the entire family – including the four-legged family members – can go do something fun together for free,” said Karen Formico, Andis VP of marketing. “Andis was excited to be a lead sponsor of this new event and to provide pet owners with tips and advice at the Petfest Groom Room. How to reduce shedding was a concern shared by most attendees and we were able to show them how to comfortably remove dead hair from their pet’s coat with our Andis Deshedding tool.”

In the Groom Room, attendees learned about pet clippers and trimmers and could test out Andis grooming brushes, combs and tools on their pets, while professional groomers gave demos, answered grooming questions and performed complimentary nail trims throughout the day.