Katy Perry's Micro Teacup Poodle—Nugget—Stars in First National Ad Campaign

Katy and Nugget
Katy Perry's Micro Teacup Poodle—Nugget—Stars in First National Ad Campaign
Katy’s Beloved Canine Makes TV Debut

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Nugget Perry, Katy Perry’s jet-setting micro teacup poodle, is starring in her first national advertising campaign!


 The campaign for Citi’s Double Cash card features Nugget alongside her mom, Katy, inhumorous TV spots and digital creative. They highlight the disparity between what people say and what they actually mean to showcase the straightforward offering of the product — 1% unlimited cash back on purchases and an additional 1% as you pay for those purchases.
 
The spot features Nugget sitting in her dressing room on her personalized director’s chair with mom playfully tending to the lovable pup. Katy’s assistant walk in and says, “I’m going to invade your personal space to run some things by you,” to which Katy responds, “It’s going to look like I’m listening but I’m actually just paying attention to Nugget.”
 
The campaign will launch this week, with the spot featuring Nugget making its debut across the nation the week of May 22nd.
 
Nugget Perry says, “I’ve traveled from stage to stage with Katy but it’s time to take my solo career to the next level and ride my own wagging tail. I’m as happy as a hound dog chasing a gut truck to be launching this new campaign with Citi.” The doggy diva adds, “It finally puts me on the pedestal on which I belong and leaves my sister friend Butters in the dust."

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