How IKEA is Helping Shelter Animals Find Their New Home
Do-it-yourself furniture retailer IKEA have found an innovative method of helping shelter animals find new homes and it’s gotten us excited.
How many Sunday afternoons have been spent strolling through sprawling IKEA warehouses using the mock living areas to visualize how that rug or that sofa would look in our homes? Well, if you find yourself at the Tempe, Arizona IKEA you might even discover a new best friend among the jungle of flat-pack shelving units.
It all started in Singapore with a partnership between IKEA and Homes for Hope. Cardboard cutouts of adoptable dogs were placed around participating stores, with barcodes that can be scanned to provide more information about the featured pooch.
IKEA Tempe has now partnered with Arizona Humane Society to help more animals find homes. An initial run saw six cutouts featured around the store, with all pets quickly adopted. Following the success, more cutouts will be making their way to the store beginning July 29th.
"We thought it was a perfect way to show people what their home would look like with a pet in it," IKEA Tempe's marketing director Becky Blaine told Business Insider.
Watch the program in action.
via Business Insider